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Lollapalooza foot traffic on State Street sets record for 2019

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Posted  2 months ago

Press contact: Jessica Cabe | PR and Communications Manager, Chicago Loop Alliance jessica@chicagoloopalliance.com | 312-782-9160

FOR IMMEDIATE RELEASE | Aug. 7, 2019

CHICAGO—Lollapalooza crowds once again created a bump in pedestrian activity on State Street, according to data from Chicago Loop Alliance’s pedestrian counters that were installed on the street in 2016. In total for the week of July 29-Aug. 4, the counters recorded 2,062,490 pedestrian impressions—a 7.2 percent increase from the previous week and the highest number of the year.

“Lollapalooza brings about 100,000 people per day into the Loop, which is great for businesses,” said Chicago Loop Alliance President and CEO Michael Edwards. “Lollapalooza weekend is consistently the biggest weekend of the year for pedestrian activity on State Street. Attendees may be coming to the Loop for the first time, so as far as economic development goes, it’s a great thing.”

Chicago Loop Alliance contracted the U.K.-based company Springboard to install and operate the pedestrian counters beginning in 2016, after piloting the counters in 2015. The system provides data on an hourly, daily and weekly basis, and it compares the Loop’s numbers to national trends. The counters capture data on pedestrian activity that is useful to retail tenants, investors, brokers and property owners on the street. Eighteen counters are located on the east and west sides of State Street from Wacker to Ida B. Wells Drive. Additional counters are at Michigan and Wacker, Michigan and Washington, and in the Pedway.

About Chicago Loop Alliance

Chicago Loop Alliance’s (CLA) mission is to create, manage and promote high-performing urban experiences, attracting people and investment to the Loop. CLA is a membership organization as well as the sole service provider for Special Service Area#1-2015, and the Chicago Loop Alliance Foundation produces public art projects and events. For more information, please visit www.loopchicago.com.

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