To showcase the Loop’s unique amenities and keep visitors downtown, Chicago Loop Alliance produces several marketing campaigns and promotions that enhance its members messages and create a comprehensive visitor experience.
The Chicago Loop Alliance’s State Street Destination Marketing Program invites organizations, institutions, and individuals to create an immersive designed experience along State Street.
The components of the State Street Destination Marketing Program include:
- 116 oversized banners, which hang in pairs from the streetlight poles.
- 12 street- and sidewalk-facing signs (48” square) emerging from post in planters.
When combined, the components of the program comprise a “street takeover”—bathing State Street in color, graphic identity and art. The State Street Destination Marketing Program provides an opportunity to call attention to a cultural offering, special event, or other Loop amenity in a distinctive and visible way.
Chicago Loop Alliance is the sole-service provider for SSA#1-2015 and is responsible for the administration of the State Street Destination Marketing Program and the maintenance of the infrastructure.
Please email Michael Edwards, President & CEO, or the CLA Placemaking Intern to begin coordinating a destination marketing campaign.
