Posted 24 months ago in Trending
1 MIN READ -- Macy’s expands partnership with WHP Global to bring the beloved Toys“R”Us brand to every Macy’s store in America this holiday season.
The collaboration began in late July, with in-store shops ranging from 1,000 sq. feet and spanning up to 10,000 sq. feet in flagship locations in Atlanta, Chicago, Honolulu, Houston, Los Angeles, Miami, New York, and San Francisco. The footprint of stores may flex up an additional 500 to 3,000 sq. feet during the holiday season to offer an even wider assortment of products.
The Toys“R”Us brand comes to life in-store with playful colored fixtures as well as hands-on demonstration tables for customers to interact with various toy assortments. The Toys“R”Us shops also feature a life-size “Geoffrey on a Bench” photo opportunity for families. To celebrate the openings, all Macy’s stores hosted nine days of in-store events, from October 15-October 23, including family friendly activities and daily giveaways from brands like Barbie ®, LEGO®, Play-Doh, and more.
Macy’s Toys“R”Us flagship locations include:
• Lenox Square, Atlanta
• State Street, Chicago
• Ala Moana, Honolulu
• Memorial City, Houston
• South Coast Plaza, LA
• Aventura, Miami
• Dadeland, Miami
• Herald Square, NYC
• Roosevelt Field, NYC
• Union Square, San Francisco
• Valley Fair, San Jose
