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Signage Guidelines & Review

Learn more about the signage review process

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Chicago Loop Alliance, in partnership with the City of Chicago, has worked to maintain guidelines and ordinances in place to preserve the aesthetic appeal of the Loop for the benefit of all who live, work and play downtown.


The purpose of these mandates is to promote an attractive and gracious pedestrian environment along the State Street/Wabash Avenue and Michigan Avenue commercial corridors while reinforcing the distinctive, historic and architectural character of those streets. Chicago Loop Alliance's Planning and Advocacy Committee—which consists of private sector stakeholders—meets regularly to review signage proposals from Loop businesses. The committee advocates the use of creative graphic design solutions and high-quality materials that create an animated streetscape and retail environment.

For more information on signage guidelines or to schedule a meeting with Chicago Loop Alliance's Planning and Advocacy Committee please contact Laura Jones, Chicago Loop Alliance's Associate Director