Media Relations

As recovery from the COVID-19 pandemic and shifting dynamic of the American downtown placed Chicago in the spotlight, Chicago Loop Alliance leveraged the opportunity to showcase our capabilities as a change agent and innovator in the face of adversity though hefty media relations efforts.

These efforts included:

• Sending timely communications to members and stakeholders with the latest information from city partners regarding resources and the constantly evolving guidelines for Loop businesses
• Distributing relevant press releases, media advisories, and pitches to journalists
• Delivering monthly Loop operations reports, which positioned Chicago Loop Alliance as the experts on downtown’s recovery
• Quickly responding to media requests on a variety of Loop topics

Sundays on State offered a major opportunity for earned media this year. Chicago Loop Alliance secured event coverage from every major local print, digital, and broadcast outlet, as well as national outlets.