As recovery from the COVID-19 pandemic and shifting dynamic of the American downtown placed Chicago in the spotlight, Chicago Loop Alliance leveraged the opportunity to showcase our capabilities as a change agent and innovator in the face of adversity though hefty media relations efforts.
These efforts included:
Sundays on State offered a major opportunity for earned media this year. Chicago Loop Alliance secured event coverage from every major local print, digital, and broadcast outlet, as well as national outlets.
![Earned media coverage in WSJ](./images/Media_Relations_6.jpg)
Samples of earned media coverage in broadcast and print
![Earned media coverage](./images/Media_Relations_3.jpg)
![Earned broadcast media coverage on Chicago Tonight](./images/Media_Relations_5.jpg)
Chicago Loop Alliance also earned coverage on projects and programs including:
55
press releases and media advisories sent
1,434
clips that mention Chicago Loop Alliance
461
clips that mention Sundays on State
1.33billion+
earned media impressions for Chicago Loop Alliance
$4,476,281
value of earned media coverage
246
emails sent
60,637
email subscribers