Media Relations
Marketing Community Engagement & Membership

Media Relations

As recovery from the COVID-19 pandemic and shifting dynamic of the American downtown placed Chicago in the spotlight, Chicago Loop Alliance leveraged the opportunity to showcase our capabilities as a change agent and innovator in the face of adversity though hefty media relations efforts.

These efforts included:

  • Sending timely communications to members and stakeholders with the latest information from city partners regarding resources and the constantly evolving guidelines for Loop businesses
  • Distributing relevant press releases, media advisories, and pitches to journalists
  • Delivering monthly Loop operations reports, which positioned Chicago Loop Alliance as the experts on downtown’s recovery
  • Quickly responding to media requests on a variety of Loop topics

Sundays on State offered a major opportunity for earned media this year. Chicago Loop Alliance secured event coverage from every major local print, digital, and broadcast outlet, as well as national outlets.

Earned media coverage in WSJ
Samples of earned media coverage in broadcast and print
Earned media coverage Earned broadcast media coverage on Chicago Tonight
press releases and media advisories sent
clips that mention Chicago Loop Alliance
clips that mention Sundays on State
earned media impressions for Chicago Loop Alliance
value of earned media coverage
emails sent
email subscribers
ABC 7 Associated Press Block Club Chicago Business Insider CBS 2 Chicago Defender Chicago Reader Chicago Sun-Times Chicago Tribune Connect Commercial Real Estate Crain's Chicago Business Eater Fox 32 Lawndale News MSN NBC 5 New York Times NPR PBS News Hour Politico TimeOutChicago Univision U.S. News and World Report Washington Post WBBM WBEZ WGN AM WGN TV Windy City Times WTTW WVON Yahoo News