Planning & Advocacy Media Relations


Marketing the Loop as an attractive destination played a major role in Chicago Loop Alliance’s downtown recovery efforts in 2022. This mission showcased the Loop as Everyone’s Neighborhood, the place to be, complete with safe and inclusive programming.

For the second year, a large component of the marketing team’s efforts focused on Sundays on State. The award-winning approach reached communities throughout the Chicagoland area authentically through an innovative and inclusive marketing strategy. The technique proved successful, earning local and international awards and recognition, including from the International Downtown Association and PRWeek US Awards. Event participants and attendees came from every single Chicago zip code and over 20 states.

Marketing Team Members
Chicago Loop Alliance marketing team members
(L-R) Daisy Ruiz, Ariella Gibson & Kiana DiStasi
Sundays on State
International Downtown Association
Everyone’s Neighborhood Kiosk

In addition to Sundays on State, marketing efforts in 2022 included promoting the return of ACTIVATE, the new State Street Holiday Market and Chicago Returns Week, welcoming office workers back to the office for a week of activities and programming. Chicago Loop Alliance also continued elevating the district and CLA member businesses through various promotional campaigns, including Holidays in the Loop, the In the Loop news center, and robust digital and social media efforts.

Holidays in the Loop State Street Holiday Market Graphics
social media impressions
followers across social media platforms
increase in engagement across social media platforms
articles published on In the Loop
In the Loop news center pageviews
Sundays on State marketing and media impressions
Chicago Loop Alliance website pageviews
Everyone’s Neighborhood Kiosk