Marketing the Loop as an attractive destination played a major role in Chicago Loop Alliance’s downtown recovery efforts in 2022. This mission showcased the Loop as Everyone’s Neighborhood, the place to be, complete with safe and inclusive programming.
For the second year, a large component of the marketing team’s efforts focused on Sundays on State. The award-winning approach reached communities throughout the Chicagoland area authentically through an innovative and inclusive marketing strategy. The technique proved successful, earning local and international awards and recognition, including from the International Downtown Association and PRWeek US Awards. Event participants and attendees came from every single Chicago zip code and over 20 states.
In addition to Sundays on State, marketing efforts in 2022 included promoting the return of ACTIVATE, the new State Street Holiday Market and Chicago Returns Week, welcoming office workers back to the office for a week of activities and programming. Chicago Loop Alliance also continued elevating the district and CLA member businesses through various promotional campaigns, including Holidays in the Loop, the In the Loop news center, and robust digital and social media efforts.
