Positively shaping the narrative of downtowns, particularly Chicago’s Loop remained a challenge that Chicago Loop Alliance successfully navigated through valuable research and resources, tactful outreach, and an optimistic outlook on the future of the Loop.
These efforts included:
Chicago Loop Alliance secured coverage from every major local print, digital, and broadcast outlet, as well as national outlets.
![Earned media coverage](./images/media/SSWC9599.jpg)
Chicago Loop Alliance secured coverage from a variety of media outlets
![Earned media coverage](./images/media/Sundays-on-state-interview.jpg)
![Earned broadcast media coverage](./images/media/Daisy_Ruiz_Univision.jpg)
Chicago Loop Alliance also earned coverage on projects and programs including:
41
press releases and media advisories sent
1,611
clips that mention Chicago Loop Alliance
1.6billion+
earned media impressions for Chicago Loop Alliance
$26million+
value of earned media coverage
247
emails sent
71,990
email subscribers