Communications & Media Relations

Positively shaping the narrative of downtowns, particularly Chicago’s Loop remained a challenge that Chicago Loop Alliance successfully navigated through valuable research and resources, tactful outreach, and an optimistic outlook on the future of the Loop.

These efforts included:

Sending timely communications to members and stakeholders with the latest information from city partners regarding resources and Loop advisories for Loop businesses
Nurturing relationships with local and national correspondents to maintain and elevate Chicago Loop Alliance’s position as a thought leader
Distributing relevant press releases, media advisories, and pitches to journalists
Quickly responding to media requests on a variety of Loop topics

Chicago Loop Alliance secured coverage from every major local print, digital, and broadcast outlet, as well as national outlets.

Chicago Loop Alliance secured coverage from a variety of media outlets

Chicago Loop Alliance also earned coverage on projects and programs including:

press releases and media advisories sent

1,611

clips that mention Chicago Loop Alliance

1.6billion+

earned media impressions for Chicago Loop Alliance

$26million+

value of earned media coverage

247

emails sent

71,990

email subscribers

Communications & Media Relations

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