Marketing the Loop Experience
The Chicago Loop Alliance’s State Street Destination Marketing Program invites organizations, institutions, and individuals to create an immersive designed experience along State Street.
The components of the State Street Destination Marketing Program include:
- 116 oversized banners, which hang in pairs from the streetlight poles.
- 12 street- and sidewalk-facing signs (48” square) emerging from post in planters.
When combined, the components of the program comprise a “street takeover”—bathing State Street in color, graphic identity and art. The State Street Destination Marketing Program provides an opportunity to call attention to a cultural offering, special event, or other Loop amenity in a distinctive and visible way.
Chicago Loop Alliance is the sole service provider for SSA#1-2015 and oversees the administration of the State Street Destination Marketing Program, including ongoing maintenance of the infrastructure. To begin coordinating a destination marketing campaign, please reach out to the Chicago Loop Alliance team for more information and next steps.
Photos by Adam Alexander
State Street Destination Marketing Program Guide
Learn more about guidelines to destination marketing along State Street.
Destination Marketing Asset Map
From banners to planter signs, State Street provides ample marketing opportunities.
Banner + Planter Templates
116 banners and 12 planter signs provide over one million impressions along State Street.