NEW Marketing Solutions was built on an uncomfortable truth: many tourism, hospitality, and arts organizations fall into the trap of operating for themselves, not their customers.
NEW exists to flip that.
Founded by Nicole Wetzell, NEW is an marketing strategy and execution practice built at the intersection of Marketing, Sales, and Experience. The Trifecta. Three things that live as one experience in your audience's mind — and the framework Nicole has spent 20 years living, leading, and fixing when it breaks.
Before starting NEW, Nicole came up inside arts organizations and working on everything from Tessitura ticketing, subscriptions marketing, group sales, and audience development. She speaks the language, knows the constraints, and has sat in the chair you're sitting in.
Our approach blends behavioral science with hospitality-forward strategy. The work spans brand messaging, Tessitura consulting, list segmentation, dynamic pricing, direct mail, and audience development from big-picture strategy to hands-on execution.
NEW works with organizations that are ready to do the work to change and grow. The ones who want someone who asks the questions others miss, finds solutions buried in plain sight, and shows up like a steady partner who gets things done.
NEW also hosts the Executive Roundtable Discussion series, which are monthly peer conversations for arts marketing and audience development leaders across North America and Europe. Visit NEW-MarketingSolutions.com/roundtables to learn more and save a seat.