Signage Guidelines & Review

Chicago Loop Alliance, in partnership with the City of Chicago, has worked to maintain guidelines and ordinances in place to preserve the aesthetic appeal of the Loop for the benefit of all who live, work and play downtown.

The purpose of these mandates is to promote an attractive and gracious pedestrian environment along the State Street/Wabash Avenue and Michigan Avenue commercial corridors while reinforcing the distinctive, historic, and architectural character of those streets. Chicago Loop Alliance’s Design and Advocacy Committee—which consists of private sector stakeholders—meets regularly to review signage proposals from Loop businesses. The committee recommends using creative graphic design and high-quality materials to create an animated streetscape and retail environment.

For more information on signage guidelines or to schedule a meeting with Chicago Loop Alliance’s Design and Advocacy Committee, please contact Suzet McKinney, President and CEO of Chicago Loop Alliance.

Due to the impact of the COVID-19 pandemic, CLA has adapted the signage review process. To learn more, email Suzet McKinney, President and CEO of Chicago Loop Alliance.