Amplifying the positive narrative that the Loop is Chicago's central hub of industry, entertainment, shopping, business, and residents served as a primary area of focus in 2023.
Advancing the work of Loop businesses through intentional marketing efforts of Everyone’s Neighborhood campaign and Sundays on State remained a major part of the marketing and communications strategy. This program area was furthered through fresh video campaigns surrounding Chicago Loop Alliance membership; What is a Chicago Loop Alliance Ambassador: and a general overview of Chicago Loop Alliance (CLA).
The marketing and communications team’s hard work proved successful. Marketing and Communications efforts for Sundays on State and the 2022 Impact report received Publicity Club of Chicago Golden Trumpet Award wins, as well as recognition for Ariella Gibson in the Publicity Club of Chicago’s 2023 30 Under 30 class.
Chicago Loop Alliance also continued elevating the district and CLA member businesses through various promotional campaigns, including Holidays in the Loop, the In the Loop news center, and robust digital and social media efforts.
