{"id":2475,"date":"2019-04-04T00:00:00","date_gmt":"2019-04-04T00:00:00","guid":{"rendered":"https:\/\/loopchicago.local\/press-releases\/chicago-loop-alliance-announces-6th-activate-season-backstage-celebrating-year-of-chicago-theatre\/"},"modified":"2026-06-18T15:51:48","modified_gmt":"2026-06-18T20:51:48","slug":"chicago-loop-alliance-announces-6th-activate-season-backstage-celebrating-year-of-chicago-theatre","status":"publish","type":"press_release","link":"https:\/\/loopchicago.com\/es\/press-releases\/chicago-loop-alliance-announces-6th-activate-season-backstage-celebrating-year-of-chicago-theatre\/","title":{"rendered":"Chicago Loop Alliance announces 6th ACTIVATE season, &#8216;Backstage,&#8217; celebrating Year of Chicago Theatre"},"content":{"rendered":"<p><strong>Press contact: <\/strong>Jessica Cabe | PR and Communications Manager, Chicago Loop Alliance jessica@chicagoloopalliance.com | 312-782-9160<\/p>\n<p><strong>FOR IMMEDIATE RELEASE | April 4, 2019<\/strong><\/p>\n<p><strong>CHICAGO\u2014<\/strong>Chicago Loop Alliance (CLA) announces the 2019 season of ACTIVATE: Backstage, with events to take place <strong>5-10 p.m. on<\/strong> <strong>June 6<\/strong>, <strong>July 18<\/strong>, <strong>Aug. 22<\/strong> and <strong>Sept. 26<\/strong> in an unexpected, urban setting: alleys\u2014including alleys behind the Loop\u2019s greatest theaters. More details and locations for each event will be announced as the dates draw near. Guests who RSVP in advance will receive a complimentary drink ticket for beer, wine or a cocktail at the event, with additional beverages available for purchase onsite. Updates can be found at <a href=\"https:\/\/loopchicago.com\/es\/events\/activate\/\">www.loopchicago.com\/activate<\/a>.<\/p>\n<p>ACTIVATE is a popular annual series of pop-up arts programs launched in 2014 that transform alleys and other unexpected places into creative exhibition spaces. This is the sixth annual ACTIVATE season, and this year it aligns with the City of Chicago\u2019s Year of Chicago Theatre. ACTIVATE: Backstage will celebrate the role theater has played in the Loop\u2019s success. In addition to the kind of art installations ACTIVATE attendees have come to expect, the events will include even more pop-up performances, audience participation, stagecraft and set design.<\/p>\n<p>Chicago Loop Alliance will team up with a different curator for each event to highlight a new aspect of the performing arts, covering drag, lighting and stage design, circus arts, and comedy. Curators this season are <a href=\"https:\/\/www.instagram.com\/missgem13\/\">Missy Perkins<\/a> and <a href=\"https:\/\/www.instagram.com\/roemelloe\/\">Roe Melloe<\/a>, <a href=\"http:\/\/www.whitemysteryband.com\">Miss Alex White<\/a>, <a href=\"http:\/\/www.sonidoscollective.com\/\">SONIDOS<\/a>, and <a href=\"https:\/\/www.hotkitchencollective.com\">Hot Kitchen<\/a>.<\/p>\n<p>\u201cChicago Loop Alliance has supported the Department of Cultural Affairs and Special Events\u2019 \u2018Year of\u2019 initiatives in the past by partnering on banner takeovers of State Street, but this is the first time we\u2019re dedicating our ACTIVATE season to this initiative,\u201d said Michael Edwards, President and CEO of Chicago Loop Alliance. \u201cThat is because we see every day what a huge impact theater has on making the Loop a vibrant destination for residents and visitors alike\u2014our <a href=\"\/wp-content\/uploads\/2026\/06\/Arts-in-the-Loop-Study_4.9.18-FINAL.pdf\" target=\"_blank\" rel=\"noopener\">2018 Arts in the Loop Economic Impact Study<\/a> proves it. ACTIVATE has always been about transforming unexpected urban spaces with art. This year, we\u2019re putting a special emphasis on the performing arts to celebrate the role they play in this city\u2019s vitality.\u201d<\/p>\n<p>ACTIVATE sponsors include: Presenting Sponsor School of the Art Institute of Chicago; Street Saviors Lagunitas, White Claw, PNC and CH Distillery; and Pop-up Partner Topo Chico.<\/p>\n<p><strong>About ACTIVATE<\/strong><\/p>\n<p>ACTIVATE is a series of pop-up arts programs that encourage visitors to see the Loop anew. The event series transforms alleys and other urban locations into creative exhibition spaces that bring artists and the public together for an evening of exploration, interaction and celebration of the arts. Chicago Loop Alliance launched the placemaking initiative in 2014, making the 2019 season its sixth annual. Over the past five seasons, ACTIVATE has generated $2.7 million in estimated economic impact to Loop businesses, with nearly $400,000 in 2018 alone. More than 73,000 people have attended ACTIVATE over the course of the series. Through CLA\u2019s \u201cLinger Longer\u201d program, coupon books featuring exclusive offers and promotions from member businesses will be handed out to ACTIVATE attendees to drive economic development. For more information, please visit <a href=\"\/es\/news-events\/activate\/\">www.loopchicago.com\/activate<\/a>.<\/p>\n<p><strong>About Chicago Loop Alliance<\/strong><\/p>\n<p>Chicago Loop Alliance (CLA), the sole service provider for Special Service Area#1-2015, creates, manages and promotes high-performing urban experiences, attracting people and investment to the Loop. For more information, please visit <a href=\"\/es\/news-events\/activate\/\">www.loopchicago.com<\/a>.<\/p>\n<p><strong>About Year of Chicago Theatre <\/strong><\/p>\n<p>Chicago Loop Alliance is proud to be part of the 2019 Year of Chicago Theatre, presented by the City of Chicago and the League of Chicago Theatres. To truly fall in love with Chicago, you must go to our theatres. This is where the city bares its fearless soul. Home to a community of creators, risk-takers, and big hearts, Chicago theatre is a hotbed for exciting new work and hundreds of world premieres every year. From Broadway musicals to storefront plays and improv, there\u2019s always a seat waiting for you at one of our 200+ theatres. Book your next show today at <a href=\"https:\/\/chicagoplays.com\/\">www.chicagoplays.com<\/a>.<\/p>\n<p>###<\/p>","protected":false},"excerpt":{"rendered":"<p>Press contact: Jessica Cabe | PR and Communications Manager, Chicago Loop Alliance jessica@chicagoloopalliance.com | 312-782-9160 FOR IMMEDIATE RELEASE | April 4, 2019 CHICAGO\u2014Chicago Loop Alliance (CLA) announces the 2019 season of ACTIVATE: Backstage, with events to take place 5-10 p.m. on June 6, July 18, Aug. 22 and Sept. 26 in an unexpected, urban setting: &#8230;<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"class_list":["post-2475","press_release","type-press_release","status-publish","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chicago Loop Alliance announces 6th ACTIVATE season, &#039;Backstage,&#039; celebrating Year of Chicago Theatre - 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