{"id":2428,"date":"2020-04-27T00:00:00","date_gmt":"2020-04-27T00:00:00","guid":{"rendered":"https:\/\/loopchicago.local\/press-releases\/chicago-loop-alliance-cancels-2020-activate-season-amid-covid-19-concerns\/"},"modified":"2026-07-21T09:47:09","modified_gmt":"2026-07-21T14:47:09","slug":"chicago-loop-alliance-cancels-2020-activate-season-amid-covid-19-concerns","status":"publish","type":"press_release","link":"https:\/\/loopchicago.com\/es\/press-releases\/chicago-loop-alliance-cancels-2020-activate-season-amid-covid-19-concerns\/","title":{"rendered":"Chicago Loop Alliance cancels 2020 ACTIVATE season amid COVID-19 concerns"},"content":{"rendered":"<p><strong>Press contact: <\/strong>Jessica Cabe | PR and Communications Manager, Chicago Loop Alliance jessica@chicagoloopalliance.com | 815-713-8909<\/p><p><strong>MEDIA: <\/strong><a href=\"https:\/\/www.dropbox.com\/sh\/19jrq1trj96se6p\/AADBttbDAFAMwlp2aYMft9A3a?dl=0\">View and download photos and video here.<\/a><\/p><p><strong>SOCIAL:<\/strong> #inTheLoopChi&nbsp;&nbsp;&nbsp; <br> &nbsp;<a href=\"https:\/\/www.instagram.com\/loopchicago\/?hl=en\">@loopchicago<\/a>&nbsp;&nbsp;&nbsp; &nbsp;<a href=\"https:\/\/www.facebook.com\/ChicagoLoopAlliance\/\">@ChicagoLoopAlliance<\/a>&nbsp;&nbsp;&nbsp; <a href=\"https:\/\/twitter.com\/ChiLoopAlliance\">@ChiLoopAlliance<\/a>&nbsp;&nbsp;&nbsp; &nbsp;<a href=\"https:\/\/www.linkedin.com\/company\/chicagoloopalliance\/\">@Chicago-Loop-Alliance<\/a><\/p><p><strong>FOR IMMEDIATE RELEASE | April 27, 2020<\/strong><\/p><p><strong>CHICAGO\u2014<\/strong><a href=\"https:\/\/loopchicago.com\/es\/\" class=\"ss-broken\">Chicago Loop Alliance<\/a> has canceled the 2020 season of <a href=\"https:\/\/loopchicago.com\/es\/events\/activate\/\">ACTIVATE<\/a> in response to COVID-19 concerns. This year would have marked the seventh season of the free summer event series that transforms alleys in the Loop into creative exhibition spaces and draws thousands of attendees from every ZIP code in the city and beyond.<\/p><p>\u201cACTIVATE is a nationally-recognized program, and many cities look to us as leaders in the placemaking industry due to its success,\u201d said Chicago Loop Alliance President and CEO Michael Edwards. \u201cWhile there are obvious public health concerns, we also believe this is an opportunity to try some new placemaking ideas and continue to find ways to make the Loop more engaging and fun, while working within the evolving public health guidelines. While we won\u2019t be producing ACTIVATE, we are looking forward to working with our artists, sponsors and fans of ACTIVATE in new ways later this year.\u201d<\/p><p>ACTIVATE events were originally scheduled to take place once a month from June through September. Initially, an internal consideration was to cancel events in June-August and plan to hold ACTIVATE events in September and October. However, given the nature of the event, where thousands of attendees are often shoulder to shoulder in tight spaces, Chicago Loop Alliance ultimately made the decision to cancel all ACTIVATE events in 2020, with the plan of launching a new placemaking project more appropriate for the current climate.<\/p><p>\u201cCancelling ACTIVATE was not an easy decision, but we believe it was the right decision,\u201d said Chicago Loop Alliance Director of Planning Kalindi Parikh, who oversees the event series. \u201cThe trajectory of the pandemic and its subsequent restrictions continue to evolve daily. We can\u2019t predict the future, but with the information currently available, we have decided to be flexible in our programming this year. What we\u2019ll produce in place of ACTIVATE is still being finalized, but we look forward to supporting the Loop, and everyone who experiences it, in a way that is safe and responsible\u2014but also in a way that is as creative as folks have come to expect from us.\u201d<\/p><p><strong>About ACTIVATE<\/strong><\/p><p>ACTIVATE is a series of pop-up celebrations that bring life to unexpected spaces in the Loop. Launched by Chicago Loop Alliance in 2014, these free events give the public a chance to interact with local art, music and performance and take part in transforming urban environments. Playful, authentic, sometimes bizarre and always surprising \u2014 this is not your average street festival.<\/p><p>Since its inception, ACTIVATE has generated $3.1 million in estimated economic impact to Loop businesses, with nearly $445,000 in 2019 alone. About 81,700 people have attended ACTIVATE over the course of the series. Through CLA\u2019s \u201cLinger Longer\u201d program, free coupon books featuring exclusive offers and promotions from member businesses are handed out to ACTIVATE attendees to drive economic development. For more information, please visit <a href=\"https:\/\/loopchicago.com\/es\/events\/activate\/\">www.loopchicago.com\/activate<\/a>.<\/p><p><strong>About Chicago Loop Alliance<\/strong><\/p><p>Chicago Loop Alliance (CLA)\u2019s mission is to create, manage and promote high-performing urban experiences, attracting people and investment to the Loop. CLA is a membership organization as well as the sole service provider for Special Service Area#1-2015, and the Chicago Loop Alliance Foundation produces public art projects and events. For more information, please visit <a href=\"https:\/\/loopchicago.com\/es\/\" class=\"ss-broken\">www.loopchicago.com<\/a>.<\/p><p class=\"text-center\">###<\/p>","protected":false},"excerpt":{"rendered":"<p>Press contact: Jessica Cabe | PR and Communications Manager, Chicago Loop Alliance jessica@chicagoloopalliance.com | 815-713-8909 MEDIA: View and download photos and video here. SOCIAL: #inTheLoopChi&nbsp;&nbsp;&nbsp; &nbsp;@loopchicago&nbsp;&nbsp;&nbsp; &nbsp;@ChicagoLoopAlliance&nbsp;&nbsp;&nbsp; @ChiLoopAlliance&nbsp;&nbsp;&nbsp; &nbsp;@Chicago-Loop-Alliance FOR IMMEDIATE RELEASE | April 27, 2020 CHICAGO\u2014Chicago Loop Alliance has canceled the 2020 season of ACTIVATE in response to COVID-19 concerns. This year would have &#8230;<\/p>","protected":false},"featured_media":11536,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"class_list":["post-2428","press_release","type-press_release","status-publish","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chicago Loop Alliance cancels 2020 ACTIVATE season amid COVID-19 concerns - Loop Chicago<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/loopchicago.com\/es\/press-releases\/chicago-loop-alliance-cancels-2020-activate-season-amid-covid-19-concerns\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chicago Loop Alliance cancels 2020 ACTIVATE season amid COVID-19 concerns - Loop Chicago\" \/>\n<meta property=\"og:description\" content=\"Press contact: Jessica Cabe | PR and Communications Manager, Chicago Loop Alliance jessica@chicagoloopalliance.com | 815-713-8909 MEDIA: View and download photos and video here. 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