{"id":2305,"date":"2023-02-27T00:00:00","date_gmt":"2023-02-27T00:00:00","guid":{"rendered":"https:\/\/loopchicago.local\/press-releases\/chicago-loop-alliance-combines-artistic-expression-with-revitalization-along-lasalle-corridor\/"},"modified":"2023-02-27T00:00:00","modified_gmt":"2023-02-27T00:00:00","slug":"chicago-loop-alliance-combines-artistic-expression-with-revitalization-along-lasalle-corridor","status":"publish","type":"press_release","link":"https:\/\/loopchicago.com\/es\/press-releases\/chicago-loop-alliance-combines-artistic-expression-with-revitalization-along-lasalle-corridor\/","title":{"rendered":"Chicago Loop Alliance combines artistic expression with revitalization along LaSalle Corridor"},"content":{"rendered":"

Press contact: <\/strong>Ariella Gibson | Marketing and Communications Manager, Chicago Loop Alliance Ariella@ChicagoLoopAlliance.com<\/a> | 708-543-4002<\/p>

MEDIA:<\/strong> Photos and video available for download<\/a><\/p>

SOCIAL<\/strong>: #BackInTheLoop
Instagram: @loopchicago<\/a>   Facebook: @ChicagoLoopAlliance<\/a>   Twitter: @ChiLoopAlliance<\/a>
LinkedIn: @Chicago-Loop-Alliance<\/a> TikTok: @loopchicago<\/a><\/p>

FOR IMMEDIATE RELEASE: Feb. 9, 2023<\/strong><\/p>

 <\/p>

CHICAGO<\/strong>\u2014As part of the effort to enhance the Loop during a crucial revitalization, Chicago Loop Alliance activated 20 windows along the LaSalle Corridor from Madison to Jackson. Over 30 artists with Paint the City participated in the unique art installations backlit by dramatic lighting, on display through March 31. The installation is made possible through the Chicago Department of Business Affairs and Consumer Protection (BACP) Small Business Storefront Activation Program. View full details at LoopChicago.com\/LaSalleAglow<\/a>.<\/span><\/p>

\u201cLaSalle Aglow illuminates iconic Loop buildings like the Rookery, and the project serves as a step towards enacting suggested initiatives in the recently released LaSalle Reimagined plan,\u201d said Michael Edwards, President and CEO of Chicago Loop Alliance. \u201cThis project would not be possible without forward thinking property owners\u2019 participation. Diversifying vacant storefronts invites pedestrians to interact with the corridor and encourages further utilization of a vital sector of the Loop community.\u201d<\/p>

“The BACP Small Business Storefront Activation Program creates opportunities for local community-based organizations to creatively collaborate with local artists to enhance public spaces,\u201d said BACP Commissioner Kenneth J. Meyer. \u201cLaSalle Aglow, spearheaded by the Chicago Loop Alliance, is a fantastic approach to elevating one of the Loop\u2019s most iconic and visually astounding corridors.\u201d<\/p>

As part of the initiative, Chicago Loop Alliance partnered with artist collective, Paint the City, to conceptualize and execute a variety of artistic styles, illustrating the diversity of art and its ability to affect people\u2019s perception of place.<\/p>

The following storefront windows are activated through the winter season, or until the space is leased.<\/p>