{"id":5243,"date":"2018-11-13T15:29:20","date_gmt":"2018-11-13T15:29:20","guid":{"rendered":"https:\/\/loopchicagodev.wpenginepowered.com\/chicago-loop-alliances-placemaking-initiatives-revered-at-ida-conference\/"},"modified":"2026-05-26T21:30:28","modified_gmt":"2026-05-26T21:30:28","slug":"chicago-loop-alliances-placemaking-initiatives-revered-at-ida-conference","status":"publish","type":"post","link":"https:\/\/loopchicago.com\/es\/chicago-loop-blog\/chicago-loop-alliances-placemaking-initiatives-revered-at-ida-conference\/","title":{"rendered":"Chicago Loop Alliance\u2019s Placemaking Initiatives Revered at IDA Conference"},"content":{"rendered":"<p class=\"loop-intro wp-block-paragraph\">Los esfuerzos de placemaking de la Chicago Loop Alliance fueron reconocidos como una \u201cexperiencia urbana envolvente y una pr\u00e1ctica recomendada para crear mini destinos\u201d.\u201d<\/p>\n\n\n\n<p class=\"lc-post-paragraph wp-block-paragraph\">Los espacios p\u00fablicos poco utilizados se han transformado en atractivos patrimoniales de la ciudad. Los callejones se han convertido en destinos de verano para las artes. Y el Chicago Loop se ha convertido en un lugar art\u00edstico y cultural. <a rel=\"noopener\" href=\"https:\/\/loopchicago.com\/es\/assets\/f4fdbc1e00\/Arts-in-the-Loop-Study.pdf\/\" target=\"_blank\">Centro cultural<\/a>, que se est\u00e1 convirtiendo en un modelo para otros centros urbanos a nivel mundial gracias al trabajo de la Chicago Loop Alliance. Michael M. Edwards, presidente y director ejecutivo de la organizaci\u00f3n, present\u00f3 las iniciativas de placemaking de la misma en el evento. <a href=\"https:\/\/www.idaconference.org\/\">Asociaci\u00f3n Internacional de Centros Comerciales 64<sup>th<\/sup> Conferencia y exposici\u00f3n anual<\/a> en San Antonio, Texas. Bajo el tema <em>Retropolitan: La nueva ciudad estadounidense<\/em>, En la conferencia se exploraron las mejores formas de dar forma a los vibrantes distritos urbanos que sustentan el bienestar de las ciudades en todo el mundo.<\/p>\n\n\n\n<p class=\"lc-post-paragraph wp-block-paragraph\">La activaci\u00f3n del espacio p\u00fablico y los callejones es un tema candente en todo el mundo\u2014y la Chicago Loop Alliance est\u00e1 a la vanguardia. Al desarrollar su plan estrat\u00e9gico en 2013, la Alianza identific\u00f3 la creaci\u00f3n de lugares como una de sus principales prioridades. <a href=\"https:\/\/loopchicago.com\/es\/about-us\/projects\/\">Sus proyectos<\/a> Por primera vez, con el objetivo de mejorar la calidad del Loop y crear un sentido distintivo de lugar, as\u00ed como de llegada. M\u00e1s all\u00e1 de la transformaci\u00f3n de los activos f\u00edsicos de la zona, el esfuerzo tiene como objetivo aportar valor econ\u00f3mico a los negocios que la rodean.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large loop-image\"><img decoding=\"async\" src=\"https:\/\/loopchicago.com\/wp-content\/uploads\/2026\/05\/The-Gateway_2__FocusFillWzEsMSwieCIsMF0.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"lc-post-paragraph wp-block-paragraph\">\u201cLa idea es crear la pr\u00f3xima generaci\u00f3n de espacios urbanos\u201d, dijo Edwards. \u201cQuer\u00edamos transformar espacios p\u00fablicos olvidados en lugares interactivos donde la gente pueda vivir una experiencia aut\u00e9ntica y memorable de Chicago\u201d.\u201d<\/p>\n\n\n\n<p class=\"lc-post-paragraph wp-block-paragraph\">En 2013, la Chicago Loop Alliance experiment\u00f3 su innovadora iniciativa con el primer proyecto de placemaking, <em>El Gateway<\/em>. Designada como \u201cla plaza del pueblo\u201d por la ciudad de Chicago, este nuevo espacio transform\u00f3 lo que antes era un desagradable tramo de mediana en las calles Wacker Drive y State Street en, bueno, una puerta de acceso al Loop. Estaba lleno de mesas y sillas con manteler\u00eda azul y roja, pancartas y jardineras, aportando vibraci\u00f3n urbana a trav\u00e9s del color, la textura y la comodidad al Loop. Hubo un v\u00ednculo entre la gente y los negocios que lo rodeaban, como Wow Bao, Potbelly, State &amp; Lake, TheWit, Caff\u00e9Caf\u00e9 y Chick-fil-A.<\/p>\n\n\n\n<p class=\"lc-post-paragraph wp-block-paragraph\">\u201cLa transformaci\u00f3n que realiz\u00f3 la Chicago Loop Alliance de un lugar poco utilizado en el centro de la ciudad en un espacio de reuni\u00f3n popular lleva el dise\u00f1o urbano a un nuevo nivel\u201d, dijo Liz Stenning, directora de espacios p\u00fablicos de la Chicago Loop Alliance, participante en la conferencia. <a rel=\"noopener\" href=\"https:\/\/www.pioneersquare.org\/\" target=\"_blank\">Pioneer Square<\/a> En Seattle. \u201cInvitar a la gente a pasar tiempo entre las calles concurridas requiere un gran esfuerzo de fe y liderazgo. Su trabajo es de clase mundial y inspirar\u00e1 a otros distritos que est\u00e9n explorando formas de revitalizar su espacio p\u00fablico.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large loop-image\"><img decoding=\"async\" src=\"https:\/\/loopchicago.com\/wp-content\/uploads\/2026\/05\/ACTIVATE-Alley-Crowd-Chicago-IL__FocusFillWzEsMSwieCIsMF0.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"lc-post-paragraph wp-block-paragraph\">La placemaking tom\u00f3 una forma diferente en los callejones, el tesoro escondido del centro de la ciudad, cuando la Chicago Loop Alliance lanz\u00f3 su programa. <a rel=\"noopener\" href=\"https:\/\/loopchicago.com\/es\/events\/activate\/\" target=\"_blank\">ACTIVAR<\/a> en 2014. Se emite cuatro veces al a\u00f1o durante el verano y transforma los callejones en espacios de exhibici\u00f3n creativa que re\u00fanen a artistas y p\u00fablico para una noche de exploraci\u00f3n, interacci\u00f3n y celebraci\u00f3n de las artes. Solo en 2018, ha recibido m\u00e1s de 9.300 asistentes\u2014con 68% repeticiones\u2014de 86 diferentes c\u00f3digos postales.<\/p>\n\n\n\n<p class=\"lc-post-paragraph wp-block-paragraph\">\u201cACTIVATE en el Chicago Loop ofrece una experiencia urbana envolvente y una pr\u00e1ctica \u00f3ptima para crear mini destinos dentro de nuestros centros urbanos\u201d, dijo otro participante en la conferencia, Robbie Silver, director de marketing y eventos de <a rel=\"noopener\" href=\"http:\/\/www.visitunionsquaresf.com\/about-bid\" target=\"_blank\">Distrito de Mejoramiento Empresarial de Union Square<\/a> En San Francisco. \u201cA medida que los distritos de mejora empresarial buscan involucrar a\u00fan m\u00e1s a los visitantes, a los trabajadores del centro de la ciudad y a los residentes, activar el espacio p\u00fablico en colaboraci\u00f3n con las respectivas ciudades mejora la forma en que la gente se conecta con su comunidad. La Chicago Loop Alliance est\u00e1 haciendo exactamente eso.\u201d<\/p>\n\n\n\n<p class=\"lc-post-paragraph wp-block-paragraph\">La Chicago Loop Alliance presentar\u00e1 <em>Cortes cortos<\/em> como una nueva iniciativa de placemaking esta temporada de invierno. A trav\u00e9s de performances y exposiciones pop-up \u201cfuera de la red\u201d en el sistema de t\u00faneles subterr\u00e1neos del Loop. <em>Cortes cortos<\/em> Permite que el p\u00fablico vea el Chicago Pedway de una nueva perspectiva. La programaci\u00f3n y los detalles de los eventos se anunciar\u00e1n pr\u00f3ximamente.<\/p>","protected":false},"excerpt":{"rendered":"<p>Los esfuerzos de placemaking de la Chicago Loop Alliance fueron reconocidos como una \u201cexperiencia urbana envolvente y una pr\u00e1ctica recomendada para crear mini destinos\u201d.\u201d<\/p>","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58],"tags":[64,65,21],"class_list":["post-5243","post","type-post","status-publish","format-standard","hentry","category-loop-news","tag-economic-data","tag-events","tag-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chicago Loop Alliance\u2019s Placemaking Initiatives Revered at IDA Conference - Loop Chicago<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/loopchicago.com\/es\/chicago-loop-blog\/chicago-loop-alliances-placemaking-initiatives-revered-at-ida-conference\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chicago Loop Alliance\u2019s Placemaking Initiatives Revered at IDA Conference - 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