{"id":5110,"date":"2020-04-15T19:40:46","date_gmt":"2020-04-15T19:40:46","guid":{"rendered":"https:\/\/loopchicagodev.wpenginepowered.com\/generosity-through-creativity\/"},"modified":"2026-05-26T21:20:23","modified_gmt":"2026-05-26T21:20:23","slug":"generosity-through-creativity","status":"publish","type":"post","link":"https:\/\/loopchicago.com\/es\/chicago-loop-blog\/generosity-through-creativity\/","title":{"rendered":"Generosity through Creativity"},"content":{"rendered":"<p class=\"loop-intro wp-block-paragraph\">3 MIN READ \u2013 Having started my business, <a rel=\"noopener\" href=\"https:\/\/www.pcexperiences.com\/\" target=\"_blank\">PC Events and Experiences<\/a>, just under a year ago, like most, I never would have imagined being hunkered down inside for weeks on end. As an event producer working with agencies all across the country and my own direct clients, my soul is used to wandering the world! And it\u2019s what I fully expected to be doing, growing my business and clientele through the hard work I knew I\u2019d need to put into my first year. Everyone always says the first year is the hardest. Well, no kidding!<\/p>\n\n\n\n<p class=\"lc-post-paragraph wp-block-paragraph\">But as I sat here and watched event after event get postponed or cancelled, suddenly my spring and summer started looking <em>very<\/em> light. I\u2019m used to being up early in the morning for the gym, and then it\u2019s go, go, go until I lie exhausted in bed at the end of the day. Thinking about how to fill the new void of time, I remembered some lessons from <em>Never Eat Alone<\/em> by Keith Ferrazi. For those who haven\u2019t read the book, 1. Read it! and 2. Keith talks a lot about how to provide content and ideas to build your network and relationships, and by doing so generously, that network will begin to work for you.<\/p>\n\n\n\n<p class=\"lc-post-paragraph wp-block-paragraph\">This is where I broke the creative mold. Out of the ashes came the concept of providing complimentary creative brainstorms to anyone who needs them. I\u2019ve seen colleagues or acquaintances all across social media posting how they have no idea how to move their live events online or struggling to find ways to engage with their customers. So I gathered my collective of fellow event producers (who were also all sitting around), and we began posting that we\u2019d help anyone brainstorm ideas. What creative agency or event production company would do that for anyone who wanted it? It was a crazy thought, given that our creative minds are what bring us such success. But, hey, better to use our minds for free than let them sit and rot.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large loop-image\"><img decoding=\"async\" src=\"https:\/\/loopchicago.com\/wp-content\/uploads\/2026\/05\/photo-courtesy-of-Agency-EA.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"lc-post-paragraph wp-block-paragraph\"><em>photo courtesy of Agency EA<\/em><br><br>Almost immediately after our first post on LinkedIn, we had a taker: an apartment management and investment company with residents all over the US. Their challenge was to engage their residents to ensure they\u2019re having an enjoyable time in their buildings without the \u201clive experiences\u201d they typically planned, like pool parties or food trucks. After briefing the collective on the company and what their goals and objectives were, we dove into some really fun ideas. Riffing off one another, we shared \u2013 five or six ideas live on the Google Hangouts we used for the brainstorm. Following the call, we compiled a deck with those ideas (and a few more!) and how we as a collective (PC XP) could partner to make them come to life. It was exhilarating to be back in the game using our creative juices and providing our new contact with some useful tools to utilize.<\/p>\n\n\n\n<p class=\"lc-post-paragraph wp-block-paragraph\">We\u2019ve now hosted four of these creative brainstorms, using the power of a collective group of event professionals with over 35 years of experience in live and virtual events. Each time, we get to know the company\/event, understand what their goals and objectives are, and then discuss ideas on how to accomplish those goals. Following the virtual brainstorm, each contact receives a deck with the ideas for them to discuss and use to their advantage. If business comes out of it, great! But if not, at least our brains were put to good use, and we can feel accomplished knowing that. I\u2019d encourage everyone to think a bit about how they can break their own business mold and give a little to new relationships. We never know when that will come back around for the better.<\/p>\n\n\n\n<p class=\"lc-post-paragraph wp-block-paragraph\">And for any businesses, organizations, or individuals hosting virtual events or meetings, <a rel=\"noopener\" href=\"https:\/\/loopchicago.com\/es\/assets\/PC-XP-Virtual-Event-Best-Practices-for-Speakers.pdf\/\" target=\"_blank\">check out my best practices<\/a> that will help you adapt quickly and simply to this new normal.<\/p>","protected":false},"excerpt":{"rendered":"<p>Having started my business just under a year ago, like most, I never would have imagined being hunkered down inside for weeks on end. As an event producer working with agencies all across the country and my own direct clients, my soul is used to wandering the world!<\/p>","protected":false},"author":7,"featured_media":9301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58],"tags":[14,65,63,67],"class_list":["post-5110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loop-news","tag-cultural-institutions","tag-events","tag-guest-blog","tag-public-art-parks-plazas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Generosity through Creativity - Loop Chicago<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/loopchicago.com\/es\/chicago-loop-blog\/generosity-through-creativity\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Generosity through Creativity - Loop Chicago\" \/>\n<meta property=\"og:description\" content=\"Having started my business just under a year ago, like most, I never would have imagined being hunkered down inside for weeks on end. 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