{"id":4722,"date":"2023-12-11T15:52:22","date_gmt":"2023-12-11T15:52:22","guid":{"rendered":"https:\/\/loopchicagodev.wpenginepowered.com\/chicago-loop-alliance-unveils-five-year-strategic-plan-for-organization-and-loop-neighborhood\/"},"modified":"2026-05-27T12:04:20","modified_gmt":"2026-05-27T12:04:20","slug":"chicago-loop-alliance-unveils-five-year-strategic-plan-for-organization-and-loop-neighborhood","status":"publish","type":"post","link":"https:\/\/loopchicago.com\/es\/chicago-loop-blog\/chicago-loop-alliance-unveils-five-year-strategic-plan-for-organization-and-loop-neighborhood\/","title":{"rendered":"Chicago Loop Alliance unveils five-year strategic plan for organization and Loop neighborhood"},"content":{"rendered":"<p class=\"loop-intro wp-block-paragraph\"><strong>4 MIN READ \u2014<\/strong> <a href=\"https:\/\/loopchicago.com\/es\/\">Chicago Loop Alliance (CLA)<\/a> recently released an extensive five-year strategic organizational plan, commissioned to take advantage of the evolving downtown and CLA\u2019s role in the Loop following several years that significantly altered the district and organization\u2019s business model. To create the report, CLA contracted consulting firm BDS Planning and Urban Design, who conducted focus groups with Loop stakeholders and partners; analyzed the current landscape of Chicago Loop Alliance; and advised on the future trajectory of the organization to meet the Loop\u2019s needs.<strong>View the full strategic plan <a rel=\"noopener noreferrer\" href=\"https:\/\/loopchicago.com\/es\/assets\/FINAL-Chicago-Loop-Alliance-Strategic-Plan.pdf\/\" target=\"_blank\">here<\/a>.<\/strong><a href=\"https:\/\/loopchicago.com\/es\/assets\/Chicago-Loop-Strategic-Plan.pdf\/?vid=5\"><\/a><\/p>\n\n\n\n<p class=\"lc-post-paragraph wp-block-paragraph\">The five-year strategic plan also incorporates some elements of the recently released <a href=\"https:\/\/loopchicago.com\/es\/in-the-loop\/elevate-state-report-provides-recommendations-for-a-vibrant-mixed-use-state-street\/\">Elevate State<\/a> report developed by an Urban Land Institute technical assistance panel.<\/p>\n\n\n\n<p class=\"lc-post-paragraph wp-block-paragraph\">\u201cIn a pivotal time for downtown\u2019s globally, Chicago Loop Alliance\u2019s ability to shape and nurture the unique atmosphere and landscape of the Loop provides another potential advantage to the city of Chicago if utilized properly,&#8221; said Michael Edwards, President and CEO of Chicago Loop Alliance. \u201cWhile we cannot predict the future, our strategic plans analyzes current trends; forecasts bold future steps; and implements recommendations from various resources. Chicago Loop Alliance has a long history of successfully creating memorable and positive experiences for Loop visitors, workers, and residents through substantial programming; effective administration of social services and community-based initiatives; engaging marketing; and a keen eye on representing the makeup, perspectives, and ideals of all Chicagoans, and we will continue to do so in the future.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large loop-image\"><a href=\"https:\/\/loopchicago.com\/es\/assets\/FINAL-Chicago-Loop-Alliance-Strategic-Plan.pdf\/\"><img decoding=\"async\" src=\"https:\/\/loopchicago.com\/wp-content\/uploads\/2026\/05\/312A2260.jpg\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p class=\"lc-post-paragraph wp-block-paragraph\"><strong>Key findings include: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A refined vision and mission for the organization, as well as four new strategic priority areas \u2013 <strong>Building Confidence in the Loop; Increasing Chicago Loop Alliance\u2019s Profile and Impact; Ensuring Everyone\u2019s Neighborhood; Creating a Complete Urban District<\/strong><\/li>\n<li>Ambitious major moves for the organization to appropriately manage and promote the Loop, including increased revenue streams; enhanced staffing and budget; and significant resources devoted to making the Loop an iconic global destination<\/li>\n<li>Substantial emphasis on modifying the business model of Chicago Loop Alliance to meet the needs of the district through a <a href=\"https:\/\/loopchicago.com\/es\/in-the-loop\/how-could-business-improvement-districts-affect-illinois-and-chicago\/\">Business Improvement District (BID)<\/a>, which requires state legislation and local government approval<\/li>\n<li>A situational assessment of Chicago Loop Alliance compared to other major metros, identifying key areas of focus like safety, return to office, and traditional downtown usage shifts<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large loop-image\"><a href=\"https:\/\/loopchicago.com\/es\/assets\/FINAL-Chicago-Loop-Alliance-Strategic-Plan.pdf\/\"><img decoding=\"async\" src=\"https:\/\/loopchicago.com\/wp-content\/uploads\/2026\/05\/FINAL-Chicago-Loop-Alliance-Strategic-Plan_Page_12__ResizedImageWzEzMjAsMTcwOF0.jpg\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p class=\"lc-post-paragraph wp-block-paragraph\">Based on the multiple focus groups, interviews, and stakeholder responses, Chicago Loop Alliance conferred and suggested potential \u201cbig ideas\u201d for the next five years across each strategic focus area.<\/p>\n\n\n\n<h2 class=\"loop-h2 wp-block-heading\">Build Confidence in the Loop<\/h2>\n\n\n\n<p class=\"lc-post-paragraph wp-block-paragraph\">To ensure that the Loop is \u2013 and is known as \u2013 a vibrant, welcoming, and memorable community, CLA must continue to focus on making the Loop a safe and clean destination; through CLA&#8217;s consistent stewardship and positive messaging. Catalytic actions include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enhance safety and security through increased <a href=\"https:\/\/loopchicago.com\/es\/chicago-loop-alliance-ambassadors\/\">CLA Ambassador<\/a> staffing<\/li>\n<li>Investigate community-based policing efforts in partnership with CPD, social service organizations and CLA Ambassadors<\/li>\n<li>Advocate for beautified and safer public way \u2013 public art installations honoring State Street\u2019s legacy; visually appealing State Street subway stations<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large loop-image\"><a href=\"https:\/\/loopchicago.com\/es\/assets\/FINAL-Chicago-Loop-Alliance-Strategic-Plan.pdf\/\"><img decoding=\"async\" src=\"https:\/\/loopchicago.com\/wp-content\/uploads\/2026\/05\/312A2776.jpg\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"loop-h2 wp-block-heading\">Increase Chicago Loop Alliance\u2019s Profile and Impact<\/h2>\n\n\n\n<p class=\"lc-post-paragraph wp-block-paragraph\">For Chicago Loop Alliance to be the recognized civic leader and effective service provider driving the economic &amp; social health of the Loop, it needs to dramatically expand resources, scope, and geography. This can be accomplished through CLA-led partnerships, proactive relationships with city, county, state and federal governments and strategic communication to punctuate Chicago Loop Alliance&#8217;s impact. Catalytic actions include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Continue advocating for legislative approval of Loop-wide Business Improvement District (BID) and begin implementation of BID by 2028<\/li>\n<li>Investigate increased boundaries of Chicago Loop Alliance to reflect the evolving nature of the Chicago Central area with an eye on improved stakeholder value<\/li>\n<li>Expand capacity and focus on <a href=\"https:\/\/loopchicago.com\/es\/do-business\/invest\/research-and-resources\/\">research<\/a>, economic development, and external affairs<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large loop-image\"><a href=\"https:\/\/loopchicago.com\/es\/assets\/FINAL-Chicago-Loop-Alliance-Strategic-Plan.pdf\/\"><img decoding=\"async\" src=\"https:\/\/loopchicago.com\/wp-content\/uploads\/2026\/05\/courtesy-of-Chicago-Loop-Alliance-02-1.jpg\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"loop-h2 wp-block-heading\">Ensure Everyone\u2019s Neighborhood<\/h2>\n\n\n\n<p class=\"lc-post-paragraph wp-block-paragraph\">To attract talent and investment in the Loop, CLA must care for Chicago\u2019s <a href=\"https:\/\/loopchicago.com\/es\/join\/about-us\/inclusion-diversity-equity-and-accessibility-idea\/\">diverse<\/a> communities, requiring meaningful working partnerships with organizations that represent the interests of traditionally underrepresented groups. This means delivering clearly defined inclusive programs both internal to the CLA organization and external to Loop stakeholders. Catalytic actions include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Intentionally increase individuals from underrepresented communities within CLA\u2019s membership, staff, board of directors, and event participants with a goal to represent Chicago\u2019s city-wide racial demographics<\/li>\n<li>Accelerate CLA partnerships in events like Hospitality Hires and Downtown Days that are designed to provide more opportunities for everyone to participate in the Loop<\/li>\n<li>Advocate for universal accessibility in all public realm projects in the Loop<\/li>\n<li>Tactically address climate change effects on State Street and the Loop, which also disproportionately affect disadvantaged communities<\/li>\n<\/ul>\n\n\n\n<h2 class=\"loop-h2 wp-block-heading\">Create a Complete Urban District<\/h2>\n\n\n\n<p class=\"lc-post-paragraph wp-block-paragraph\">To continue to compete, the Loop needs to provide a variety of public spaces, infrastructure and programming that encourages an improved mix of uses and diversity of users through thoughtful planning &amp; development, resulting in more street level investment. Catalytic actions include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Embracing <a href=\"https:\/\/loopchicago.com\/es\/in-the-loop\/chicago-loop-residential-study-reveals-growth-throughout-pandemic\/\">residential<\/a> growth and ensuring the Loop is a better place to live<\/li>\n<li>Elevating the storefront economy and supporting BIPOC entrepreneurs through pop-ups and other program opportunities<\/li>\n<li>Reposition and elevate Loop Theatre District as anchor of the Loop and second largest entertainment district outside of NYC\u2019s Broadway\/Times Square<\/li>\n<li>Create flexible public realm and event spaces along State Street (i.e., curbless street, The Gateway, Pritzker Park) to establish Loop as hub of cultural programming<\/li>\n<\/ul>\n\n\n\n<p class=\"lc-post-paragraph wp-block-paragraph\"><strong>The full list of catalytic actions in each category can be found <a rel=\"noopener noreferrer\" href=\"https:\/\/loopchicago.com\/es\/assets\/FINAL-Chicago-Loop-Alliance-Strategic-Plan.pdf\/\" target=\"_blank\">here<\/a>.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large loop-image\"><img decoding=\"async\" src=\"https:\/\/loopchicago.com\/wp-content\/uploads\/2026\/05\/312A2152.jpg\" alt=\"\"\/><\/figure>","protected":false},"excerpt":{"rendered":"<p>4 MIN READ \u2014 Chicago Loop Alliance (CLA) recently released an extensive five-year strategic organizational plan, commissioned to take advantage of the evolving downtown and CLA\u2019s role in the Loop following several years that significantly altered the district and organization\u2019s business model. To create the report, CLA contracted consulting firm BDS Planning and Urban Design, who conducted focus groups with Loop stakeholders and partners; analyzed the current landscape of Chicago Loop Alliance; and advised on the future trajectory of the organization to meet the Loop\u2019s needs.View the full strategic plan at LoopChicago.com\/StrategicPlan.<\/p>","protected":false},"author":7,"featured_media":3544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58],"tags":[14,54,65,21,55,20,57],"class_list":["post-4722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loop-news","tag-cultural-institutions","tag-eat-drink","tag-events","tag-free","tag-get-around","tag-live-entertainment","tag-things-to-do"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chicago Loop Alliance unveils five-year strategic plan for organization and Loop neighborhood - Loop Chicago<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/loopchicago.com\/es\/chicago-loop-blog\/chicago-loop-alliance-unveils-five-year-strategic-plan-for-organization-and-loop-neighborhood\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chicago Loop Alliance unveils five-year strategic plan for organization and Loop neighborhood - Loop Chicago\" \/>\n<meta property=\"og:description\" content=\"4 MIN READ \u2014 Chicago Loop Alliance (CLA) recently released an extensive five-year strategic organizational plan, commissioned to take advantage of the evolving downtown and CLA\u2019s role in the Loop following several years that significantly altered the district and organization\u2019s business model. To create the report, CLA contracted consulting firm BDS Planning and Urban Design, who conducted focus groups with Loop stakeholders and partners; analyzed the current landscape of Chicago Loop Alliance; and advised on the future trajectory of the organization to meet the Loop\u2019s needs.View the full strategic plan at LoopChicago.com\/StrategicPlan.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/loopchicago.com\/es\/chicago-loop-blog\/chicago-loop-alliance-unveils-five-year-strategic-plan-for-organization-and-loop-neighborhood\/\" \/>\n<meta property=\"og:site_name\" content=\"Loop Chicago\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-11T15:52:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-27T12:04:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/loopchicago.com\/wp-content\/uploads\/2026\/04\/312A2260__FillWzEyMDAsMTIwMF0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kyle Tolie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kyle Tolie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/loopchicago.com\\\/chicago-loop-blog\\\/chicago-loop-alliance-unveils-five-year-strategic-plan-for-organization-and-loop-neighborhood\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/loopchicago.com\\\/chicago-loop-blog\\\/chicago-loop-alliance-unveils-five-year-strategic-plan-for-organization-and-loop-neighborhood\\\/\"},\"author\":{\"name\":\"Kyle Tolie\",\"@id\":\"https:\\\/\\\/loopchicago.com\\\/#\\\/schema\\\/person\\\/a1c0764fd3c3bdcb3e6cf63b60f1811e\"},\"headline\":\"Chicago Loop Alliance unveils five-year strategic plan for organization and Loop neighborhood\",\"datePublished\":\"2023-12-11T15:52:22+00:00\",\"dateModified\":\"2026-05-27T12:04:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/loopchicago.com\\\/chicago-loop-blog\\\/chicago-loop-alliance-unveils-five-year-strategic-plan-for-organization-and-loop-neighborhood\\\/\"},\"wordCount\":900,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/loopchicago.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/loopchicago.com\\\/chicago-loop-blog\\\/chicago-loop-alliance-unveils-five-year-strategic-plan-for-organization-and-loop-neighborhood\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/loopchicago.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/312A2260__FillWzEyMDAsMTIwMF0.jpg\",\"keywords\":[\"Cultural Institutions\",\"Eat + Drink\",\"Events\",\"Free\",\"Get Around\",\"Live Entertainment\",\"Things to Do\"],\"articleSection\":[\"Loop News\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/loopchicago.com\\\/chicago-loop-blog\\\/chicago-loop-alliance-unveils-five-year-strategic-plan-for-organization-and-loop-neighborhood\\\/\",\"url\":\"https:\\\/\\\/loopchicago.com\\\/chicago-loop-blog\\\/chicago-loop-alliance-unveils-five-year-strategic-plan-for-organization-and-loop-neighborhood\\\/\",\"name\":\"Chicago Loop Alliance unveils five-year strategic plan for organization and Loop neighborhood - 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