Posted 17 months ago
Press contact: Ariella Gibson | Marketing and Communications Manager, Chicago Loop Alliance | Ariella@ChicagoLoopAlliance.com | 708-543-4002
CHICAGO—Chicago Loop Alliance’s first Sundays on State event of the year attracted visitors and Chicagoans of all ages from all over the city and beyond to the heart of the Loop when 113,362 people entered the event footprint between 11 a.m. and 6 p.mn July 24. Over 200 activations filled State Street, nearly 80 percent of which featured underrepresented business owners. Based on preliminary qualitative and quantitative data, the program has once again accomplished its goals of accelerating the economic recovery; uniting the community; positively shaping the public perception of the Loop; and creating joy. View the August 7 lineup and more here.
Now in its second year, the award-winning event series closes the most iconic parts of State Street in the Loop to vehicle traffic on select Sundays this summer. Free and open to the public, this year’s events will fill an expanded footprint on State Street from Monroe to Lake for the three remaining dates of the series – Aug. 7 and 21, and Sept. 4. Those who register to attend Sundays on State are automatically entered for a chance to win a $1,000 Loop staycation package, including a stay at theWit Hotel Chicago. Learn more and register for free at LoopChicago.com/Sundays.
Sundays on State is a project of Chicago Loop Alliance in partnership with Chicago Loop Alliance Foundation, City of Chicago, and SSA#1-2015. Supporting sponsors are Macy’s and Target. Event sponsors are Allstate, Divvy and Walgreens. Community sponsors are Block 37, Clayco + Lamar Johnson Collaborative, Comcast, Millennium Garages, Shoreline Sightseeing and Streetplus. Star Events is the event production company for Sundays on State. The official hotel partner is theWit Hotel Chicago.
“There is something magical about Sundays on State, which attracts Chicagoans from every neighborhood and beyond to the most iconic street in the city for a truly uplifting community celebration,” said Michael Edwards, President and CEO of Chicago Loop Alliance. “Participants and attendees of this year’s first event continue to share positive feedback about their experience, thanking Chicago Loop Alliance for putting a smile back on their faces. We are thrilled with the exceptional praise and look forward to the next three events. Summer is one of the best times to enjoy downtown Chicago, and we’re glad that Sundays on State is becoming a part of that tradition.”
Preliminary pedestrian data and survey feedback from event attendees:
- 113,362 attendees
- 55% greater pedestrian traffic within event footprint along State Street compared to same Sunday in 2019
- 72% greater pedestrian traffic within event footprint along State Street compared to same Sunday in 2021
- 67% visited a Loop business or landmark before, after or during the events and reported spending an average of $185 each
- 75% said Sundays on State positively affected their overall feelings about the Loop
- 92% would recommend Sundays on State to a friend
“This was the most pleasant, positive, inspirational street fair we have ever attended in Chicago,” said Sundays on State participant, Tom Daniels of Six Point Pet. “We met people we would never have met without this event bringing us together. Our love of Chicago just got bigger.”
Media partners for Sundays on State include CBS Chicago, Chicago Transit Authority, Chicago Tribune, Concorde New Media, The Crusader Newspaper Group, ESPN 1000, Firefly, Heritage Outdoor Media, Midway Broadcasting Corporation, NDIGO, OUTFRONT, Power 92.3, Reflejos Publications, Rejoice 102.3, Soul 106.3, Uber OOH, Univision Chicago Local Media, View Chicago, LLC, Vocalo, WBEZ, and WGN Radio.
About Sundays on State
Sundays on State, the “Best New Event of the Year” (Time Out Chicago, 2021), returns to Chicago’s most iconic street by popular demand. On select Sundays this summer, State Street will close to traffic with an expanded footprint from Monroe to Lake and transform into an open street full of surprises. Neighbors from every Chicago community and beyond will once again unite for this free, interactive block party, while safely enjoying art, culture, active recreation, shopping, food, drinks and local attractions. Experience everyone’s neighborhood, the Loop, like never before. Find more information and register for free at LoopChicago.com/Sundays. #SundaysOnState
About Chicago Loop Alliance
Chicago Loop Alliance (CLA)’s mission is to create, manage and promote positive and inclusive programs that attract people to the Loop and accelerate economic recovery. CLA is a membership organization as well as the sole service provider for Special Service Area#1-2015, and the Chicago Loop Alliance Foundation produces public art projects and events. For more information, please visit here.