Loop Chicago

Downtown Futures Series

Downtown Futures Series - The City Brand

A city’s brand is more than a tagline; it should reflect the people and experiences it represents.In the final Downtown Futures Series of 2017, Simon Quin, Director of the Institute of Place Management, will dive into the complexities of building an authentic city brand. From brand generation to global execution, attendees will learn their crucial role in delivering on a city’s brand promise and how they can use these branding principles to market their own business. 


  • Simon W. Quin, Director and Visiting Professor, Institute of Place Management, Manchester Metropolitan University, England


  • Rita Chen, Director of Marketing, Choose Chicago
  • Kevin Hung, Global Partnerships + Futures Director, OMD Worldwide


  • David Broz, Principal, Gensler

Chicago Loop Alliance Members receive free admission to the Downtown Futures Series. Email Sarah Morse, Membership Relations & Event Manager, for your member promotional code.


Presented By: 

 With Support From: