Loop Chicago

Projects & Programs


Four program areas provide overall structure and direction for Chicago Loop Alliance as the organization strives to advance its service delivery and realize its vision.

#1: Beautification and Enhanced Services

Goal: Strive for constant and continued improvements to the cleanliness, beautification, safety and maintenance of the Loop’s streets, sidewalks and common areas.

Ongoing Objectives:

  • Support systemic, comprehensive solutions to addressing the issues of homelessness in Downtown Chicago.
  • Enhance the clean and beautification programs and increase program visibility.
  • Assist in enforcement of regulations intended to improve street safety and the Loop experience, prioritizing problem areas.
  • Focus on maintenance and stewardship of existing assets and revitalize priority blocks and corridors.
  • ​Manage the pedestrian experience.

#2: Planning and Advocacy

Goal: Provide planning and project review and advocate for important issues to improve the ability of the Loop to compete for investment and for stakeholders to achieve their property and investment goals.

Ongoing Objectives:

  • Provide clear leadership and earn a seat at the table in downtown development, design, and general decision making.
  • Work with the City for the most efficient process to support timely Loop development projects, sign ordinances, and business regulations.
  • Be the keepers of downtown promotion and design standards so that the Loop community can have a single, impactful, and inspirational voice in creating an inviting public realm.
  • Encourage activation of private and public spaces, and progress in architecture and design, holding true to the Chicago tradition.
  • Advocate for zoning changes to encourage flexibility in residential unit size and parking requirements to meet market needs.

#3: Placemaking and Management

Goal: Improve the quality of the public realm, creating a distinctive sense of place and strong sense of arrival into the Loop.

Ongoing Objectives:

  • Improve Loop access and reduce physical barriers to visiting the Loop through focused redesign of and improvements to the public realm.
  • Support convenient Loop access and mobility, leveraging current city plans and opportunities.
  • Promote existing Loop assets such as the Pedway, Couch Place, Pritzker Park, Daley Plaza, and historic Jewelers Row.
  • Utilize art, technology and design to evolve CLA art programs to address issues such as lighting, gateways and wayfinding, and creative use of vacant and underutilized spaces.
  • Enhance and support a dynamic Theatre District as a specific place.
  • Support governmental efforts in placemaking to support CDOT’s “pedestrians first” program with a focus on resident convenience, safety, and improved pedestrian experience.

#4: Economic Development

Goal: Facilitate the development of a vibrant Loop by supporting and facilitating increased private and public investment in retail, office, tourism and residential development.

Ongoing Objectives:

  • Enhance and support the Loop as Chicago’s primary location for business. Actively compete for the business of creative and global companies.
  • Support the diversification of the Loop’s portfolio of retail businesses, bars, and restaurants to appeal to residents, as well as commuters, students, and visitors. Consider scale, character, culture and late night business in balancing the needs of multiple constituents.
  • Promote events, activities and business participation to bring the Loop to life on weekends and in the evenings, creating an environment that is characterized by light, energy and vibrancy.
  • Identify and advocate for important neighborhood services and amenities.