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What is ACTIVATE?

ACTIVATE is taking place tonight—Thursday, September 12 from 5 - 10 PM—in Couch Place alley. It is free and open to the public as part of Pop-Up Art Loop's September gallery walk.

By now you’ve probably heard a slew of key phrases from us about the ACTIVATE event at Couch Place tonight—public art celebration, placemaking initiative, “people alley”—but with so much packed into one event you may still be wondering, what exactly should I expect? I’ll give you the quick rundown below:

Fashion Show | House of Frog | 7:30 PM

  • Frog Greishaw is a Chicago-based fashion designer. The show at ACTIVATE will feature steampunk-style fashion (right).
  • Steampunk fashion, declared by IBM's "sentiment analysis" to be the next generation of fashion in 2013, is a real-world reproduction of the clothing that is or could be found in steampunk literature.
  • Steampunk literature is perhaps best described as a kind of Victorian sci-fi—borrowing clothing, technology and social mores of Victorian society combined with an alternative imagination of the industrialized 19th century and the influence of steam power on technology.

Uber

  • Uber has generously offered a $25 ride to new customers at the event with the promo code ACTIVATE13 (excludes taxi).
  • Uber drivers have luxury cars such as Lincoln Town Cars, Chrysler 300 Series, and Mercedes-Benz S-class sedans.
  • Cars are reserved by sending a text message or by using a mobile app. Using the apps, customers can track their reserved car's location.

Massive "Lite-Brite" | CMYKittens

  • CMYKittens is a Chicago based design collaborative that creates interactive art using the elements of graphic design.
  • At ACTIVATE, the "kittens" are featuring a large lite-brite like display, the largest of its kind.

Entrance | Tristan Hummel

  • The entrance to Couch Place via State Street will be covered with a backlit false brick façade (pictured right in construction) designed by CLA’s own Tristan Hummel.

Pleasant Dreams in Tableau Vivant | Two Lights Theatre Company

  • The Two Lights Theatre Company is a multidisciplinary community of artists in Chicago.
  • “Pleasant Dreams…” will be a 2-D art display covering a large portions of the alley’s walls

Believe it or not, this is still only a taste—there will be even more surprises and perks to look out for tonight!

Once again we’d like to thank our sponsors—Columbia College Chicago, Widmer Brothers Brewing, Blick Art Materials, Carhartt, and Smilebooth—for making this all possible.


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