Lollapalooza Greatly Impacts Pedestrian Count on State Street
Lollapalooza didn’t just bring the music and crowds to Grant Park this year; it brought a dramatic increase of foot traffic to State Street as well.
From Thursday, July 21, to Sunday, July 24, a total of 1,024,228 pedestrians counted by Springboard, an automated pedestrian and vehicular traffic counter system installed on State Street. From Thursday, July 28, the first day of Lollapalooza, to Sunday, July 31, the last day, a total of 1,240,273 pedestrians were counted, showing a 21% increase in foot traffic from the week prior.
There was about 20% more traffic on Thursday, Friday and Saturday of Lollapalooza weekend than the week prior. However, on Sunday, July 31, there was almost a 30% increase of foot traffic than on Sunday, July 24, meaning there were around 50 thousand more people walking on State Street during the last day of Lollapalooza.
The data from Springboard shows that the amount of pedestrians on State Street directly correlated with the Lollapalooza concert schedule. Foot traffic would begin to rise around 10 a.m., and then it would fall starting at 7 p.m. with a spike later around 10 p.m., after the last concert each night. The amount of traffic impacted the lunchtime and evening numbers during those four days as well. The Tuesday before Lollapalooza and the Monday after even showed rise in foot traffic, which is most likely explained by the people who came from out of town for the event.
Lollapalooza brought over 216 thousand visitors to State Street in a span of four days, and the biggest notable difference with this week compared to others is that the biggest increase in foot traffic was seen on Sunday. Typically, the highest traffic day is during the work week, and Sunday is the consistently the least busy day of the week. However, it can be noted that the 29% increase on Sunday, July 31 is definitely one of the biggest percent increases we have seen since the system has been installed.
(Photo: Maclay Heriot / Lollapalooza 2016)