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Jim Lasko: The Great Chicago Fire Festival - Why This

The Great Chicago Fire Festival was created to unite Chicago’s neighborhoods and celebrate Chicago’s grit, greatness and renewal following the fire of 1871. The Great Chicago Fire Festival was built from MIT professor Mark Schuster’s concept of a “signature event”: a cultural event that so genuinely reflects the true nature of a city that it becomes a cultural and economic beacon for its citizens, the nation, and the world.